1. Advertising
Outdoor advertising can be divided into airports, subways, commercial building, buses and high-grade highways (mainly highways and first class highways) in terms of carrier positions. Outdoor advertising mainly adopts ordinary light boxes, LED and flash materials, etc. among them, high-grade highway mainly adopts ordinary light box and flash material form. Compared with the traditional outdoor advertising signs for retroreflective property of reflective film to make reflective billboards have all-weather visual conditions, not only in the daytime can be clearly identified, in the night lighting conditions in poor circumstances, still has a certain visibility. If the night light conditions are good, the advertising signs will be eye-catching. Under the premise of ensuring the good use effect, the reflective label has achieved the advantages of no energy consumption and environmental protection, and will become one of the important trends of the development of outdoor advertising in the future.
2. Civil field
The field of visual apparel mainly includes outdoor sports (clothing, shoes, shoes, etc.), fashion fields (clothing, bags, etc.) and decorations. In outdoor sports (clothing, footwear and other fields), in recent years, in the promotion of Nike, Adidas and other well-known foreign outdoor and sports brand design concept, the use of reflective materials has become the mainstream design trends in clothing and footwear. Domestic Anta, PEAK and other brands quickly followed, imitate the world famous clothing manufacturers style, rapid introduction of large quantities of products.
Note: GUCCI silver flash casual sports shoes"
Note: Adidas in July 2015 launched the "snake reflection of shoes"
In the field of fashion (clothing, bags) and jewelry decoration areas, mainly in Europe and America, Japan and South Korea and other well-known brands of men's belts, women's bags, women's clothing, accessories and so on. At the same time, domestic manufacturers do imitation design.
Note: the Japanese Issey Miyake designed the Tong style Satchel
Flash materials in the field of civil fashion demand rapid growth, in 2016 has reached 3 billion of the market size, and to nearly 45% per year growth rate, is expected in 2020 will reach 20 billion 700 million yuan market scale. In the product, shoes, bags, clothing all night needs to improve its appearance, safety are characteristics of micro prism reflective material, compared with glass beads reflective fabric, reflective fabric micro prism with wear-resistant, waterproof, reflecting high
brightness, and fashion products demand highly fit the Domain company. In the past two years, major sports brands have vigorously launched materials and running shoes with reflective materials. People are increasingly high requirements on safety, health, environmental protection, are based on the expected demand for reflective material fashion field in the future will show explosive growth, the sports brand mainly running shoes, clothes will be more reflective materials used as basic raw materials for production. Civilian applications is very extensive, and consumer related products are likely to join / reflective fabric with reflecting effect of reflective film, bags, clothing, helmets, even dress suit, which is applied to flash materials are on the market.
brightness, and fashion products demand highly fit the Domain company. In the past two years, major sports brands have vigorously launched materials and running shoes with reflective materials. People are increasingly high requirements on safety, health, environmental protection, are based on the expected demand for reflective material fashion field in the future will show explosive growth, the sports brand mainly running shoes, clothes will be more reflective materials used as basic raw materials for production. Civilian applications is very extensive, and consumer related products are likely to join / reflective fabric with reflecting effect of reflective film, bags, clothing, helmets, even dress suit, which is applied to flash materials are on the market.
3, jewelry decoration
Decorative mainly glass bead products, with ornaments, jewelry diamond film, beads, color film as the main products. Market size is not large, in a steady growth trend, an average annual growth of more than 20%, in 2015 the market size of about 1 million square meters.
4, communications and power
Communication and power are the two basic industries related to the national economy. The infrastructure construction of two industry involves a large number of tower, base stations, distribution box, power tower, electrical boxes and other facilities, and these facilities need to be equipped with the corresponding instructions, warning signs, therefore, on the high reflective film products, including engineering, high grade reflective film formed a larger market demand.
With the full spread of 4G network construction and the full launch of the national "triple play" project, the communication industry is in the peak period of development. In the power industry, the continuous improvement of urban power grids, the overall layout of urban and rural power grids will ensure that China's power industry investment in the future for a long period of time to maintain a high level. The continuous development of communications and power industry provides a strong market guarantee for related products in the reflective industry. The infrastructure in communication and power in the industry, although the amount of individual facilities reflecting film is not great, but because of such facilities in our base is very large, and the natural causes of loss, every 3-5 years will need to be replaced, so every year on the reflective industry products to form a stable market demand.